Portfolio

About

I love design, it is my life. Most people don’t understand what that means. Life is about harmony and balance, which runs parallel to design. Throughout the years I’ve learned how to look at things and find their meaning, to delve into the questions that a project is answering. I’ve also learned how to do this outside of design, by finding resource in everything, by not stopping at the obvious. The lines are blurry and in this way I’ve found a unity between life and design.

Design is not just a veneer. It’s a way of organizing the answers that the end user needs, answers to questions that will never be asked. Like Massimo Vignelli, there are three aspects that are important to my design regimen; semantics, syntactics and pragmatics. I search for the meaning of what it is I’m designing. I try to relate to all the aspects that the project is and is not. Without this as a baseline there would be no substance to my design. This is semantics. When I have the baseline, I can then start to pull the details together. This could be how the color pallet works with the typeface or the logo in relation to the layout. Everything must work harmoniously, there should be no competition. This is syntactic design. Pragmatic design is the goal. Design must meet the needs of the consumer. If not, all is lost. This is integral to the whole process. With this “holy trinity” I feel confident in my design and in turn my clients feel confident in their product.

Development is the means in which I create. I couldn’t paint a masterpiece without knowing how to use a brush. I could, however, design a website without developing it but where’s the fun in that? It benefits my clients greatly for me to be fluent in the language of the web. Not only is it a “two-for-one deal” but it allows me to influence all that a website is, part of my syntactical approach and my design practice in general. View my resume.